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Beard Goals Collection


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The Beard Goals Collection helps your beard to reach its full potential. Each product in this collection is formulated with natural ingredients that work to create a healthier, stronger, fuller + more manageable beard. At each step in this regimen, your beard is treated with the love it needs. The collection features heavy hitters including black castor oil, rice protein, aloe vera & jojoba oils to keep your beard in top shape. You'll notice a difference in the way your beard looks & feels after using this regimen. 

The collection includes our Beard Wash (4 oz), Beard Conditioner (4 oz) and our Beard Goals beard oil (2 oz)

Beard Goals Regimen:

Step 1: Lather a dime-sized amount of Beard Wash in the palms + spread it through your wet beard from base to tips. Distribute the wash throughout the beard to wash. Rinse thoroughly. 

Step 2: Smooth a dime-sized amount of Beard Conditioner throughout the beard, distributing evenly. Allow to remain on the beard for 3-5 minutes for maximum results. Rinse thoroughly. Pat your beard dry with a towel. 

Step 3: Smooth a pea-sized amount of Beard Goals beard oil throughout your beard. Distribute evenly with a comb. You're good to go. 

Our Signature Scents:

  • Bravado - a clean, crisp blend of mandarin, amber + dark musk. This blend is clean, crisp & intriguing. Bravado represents swagger & bravery, you'll exude both when you wear this fragrance. 
  • Hero - an earthy, woodsy blend of sandalwood, amber + cedar wood. This blend is for the man that loves to work with his hands & loves the outdoors. Hero represents the hard-working man who shows up for those around him. You'll proudly sport your cape when you wear this fragrance. 
  • King - a fresh blend of sea salt, amber + wood. This blend is complex, since it's earthy and clean simultaneously. King represents the best parts of a man. A king dominates while taking care of those around him. He's the one everyone wants to be. He walks in authority & power. You're a king, and you'll feel like it every time you wear this fragrance.