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Meet Our Team

 We Are Authenticality Co.

ACO is rooted in the idea that everything is better in its purest form. Both people and products are our focus. We're your cheer squad rooting for you to be your truest, most authentic self without apology. We're your go-to for products that inspire ridiculous self care.
Our company was founded in 2012 offering natural + organic natural hair products. We've since grown to include body care, beard care + premium soy candles. Every product is blended + packaged by our team in our studio on the coast of Virginia. We source the best ingredients to curate blends that smell incredible and are free of harmful additives and toxins. 

Cynthia, Owner + Founder

I created ACO as an expression of my love for people, business + nature. I'm fortunate that I get to blend all of those things into one space here with you. The products here are the result of nearly a decade of research + testing (on humans) to create blends that solve the need for healthier hair, skin + minds. I aim to create "feel good products" that boost your confidence with the way they perform and the results they help you to achieve. These products are also "feel good products" because they meet our standards of being produced using natural, organic + nontoxic ingredients. I'm honored to have the chance to send my labors of love home with you to enrich your life + space. 

Thanks for being a part of ACO!

We look forward to serving you for many years to come! Welcome to the Feel Good Brand!

 

Welcome to The Feel Good Brand!

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